Cardiff Devils’ home venue will renamed Viola Arena on December 1.
Currently known as Ice Arena Wales, naming rights have been acquired on a five-year deal with the Bridgend based financial institution.
Devils Managing Director, Todd Kelman, said: “Our new partnership with Viola is a perfect fit. Viola is a great, Welsh business with local roots, so it makes so much sense for them to be actively involved with us. It’s going to bring about such a mutually beneficial, positive change and I’m really looking forward to it.”
The Devils played their first game at the venue against Belfast in March 2016 and have won the Elite League in both of the full seasons they have played there to date.
The arena sees a quarter of million visitors each year and as well as ice hockey, will host cage fighting and boxing.
Viola chairman, Christopher Hamilton, said: “Renaming a prominent, Welsh capital landmark to ‘Viola Arena’ is not only a huge milestone for us as a business from Wales, but also for the Arena itself.
“The rebranding will add so much desirability and diversity to what’s currently thought of as ‘just an ice rink’; we’re incredibly excited to see it transform into something spectacular.
“Strengthening its appeal as a multi-facility, top-class venue will encourage more people to visit, and ultimately take the Arena to new heights. We’re thrilled to support this journey to create lasting memories for many, whilst growing Viola’s presence within the South Wales community”.”