Braehead Clan have announced that the Club will re-brand to the Glasgow Clan and also incorporate an exciting new Club logo which will take pride of place on the front of their 2018/19 jerseys.
Formally launched at a press conference today at 29 Glasgow, in the heart of Glasgow, to media, corporate partners, representatives from the Official Supporters Club and the Purple Army, the new identity demonstrates the club’s commitment to the West of Scotland as they look to further grow their reach in Scotland and internationally.
It remains to be seen whether the change will have any influence over the ice hockey betting, as the Clan look to bounce back from a disappointing season that saw them finish outside the play-offs.
Clan Hockey & Operations Director Gareth Chalmers commented: “We are absolutely delighted to announce the Club will re-brand from the Braehead Clan to the Glasgow Clan ahead of the upcoming 2018/19 Season.”
“Since our inception in 2010, the growth of the Clan on and off the ice has been phenomenal. From attendances of 800 at Braehead Arena in our inaugural season to attendances of over 3,000+ fans that we are now achieving, the West of Scotland continues to support the sport in the Elite Ice Hockey League.
“While the Clan will always be synonymous with the Braehead name, we feel it’s now time to incorporate one the UK’s biggest cities into the organisations future, which we believe will further enhance our corporate partnerships, community engagement programme and player recruitment process heading forward.
“It is a natural progression to incorporate Glasgow into the name, which will ultimately help us maximise the brand and growth even further.
“While we are moving away from the Braehead name, our relationship with intu Braehead and Braehead Arena remains paramount to our future plans. Being associated with such a reputable brand has been very beneficial to the Club over the past eight seasons, so I am delighted to confirm that intu Braehead will remain as the Club’s lead jersey sponsor during the 2018/19 season.
“I would like to thank everyone who has been involved in the re-branding, we are delighted with the end product and feel honoured to be the Glasgow Clan.”
General manager at intu Braehead Leisure, Scott Martin said: “I’m sure Glasgow Clan will go from strength to strength as their home rink in The Arena at intu Braehead provides the team and their fans with the biggest and best ice facility in Scotland for playing and watching professional ice hockey.”
The Clan would like to thank partners Warrior, intu Braehead, Glasgow Caledonian University, Creditfix and Wet Wall Works who will all appear on the 2018/19 jerseys.