Leeds Ice Hockey Club have announced the name of the team will be the Leeds Knights.
It replaced the former ‘Chiefs’ moniker, which they were known as in the 2019-20 season and will take effect immediately .
And owner Steve Nell said he was keen for the new name and logo to have a local feel as he takes them into a new era.
“It was important for the logo to have the local feel to it,” he said. “The colour scheme and the rose in particular are symbols of Leeds and Yorkshire and I wanted to make sure they were at the heart of what we were doing.
“The Knights name is one I’m really excited about and I hope the fans are as well.
“It’s a new era for hockey in Leeds and we thought it was a great time to go with a new name from the start.
“This is an important day in the history of our club, and I cannot wait for opening game to see the Knights hit the ice for the first time.”
The new logo contains many links to Leeds and the wider area where there’s the the standout blue, white and yellow colour scheme synonymous with the city.
The typeface is sharp and ties into the medieval theme which is supported by the Knight figurehead at the heart of the logo.
At the bottom of the logo, and perhaps the most important feature on it, is the symbolic White Rose. which was adopted in the 14th century as a heraldic badge of the royal House of York, which has become a symbol of the county ever since.
The club also announced a new coach in Dave Whistle last week, who will be a guest on this week’s BIH Show podcast.