Smith hails new Elite League sponsor deal

Elite League chairman Tony Smith says they’ve always believed in the value of the product after Premier Sports were announced as the new sponsor.

The three-year deal sees the continuation of the working relationship they’ve had following recent coverage on Premier’s sister channel, FreeSports.

And Smith was delighted to get the deal done which he reckons will help to grow the sport looking ahead.

“Premier Sports have been a great partner of ours for the past two seasons, and we’re delighted that we’re able to take this a step further in 2021/22,” Smith said. 

“We’re very proud to be able to secure a new headline sponsor in the current climate, especially one that is as enthusiastic and passionate about growing our sport as we are.

EIHL Chairman Tony Smith has hailed the new television partnership with Premier Sports (PHOTO: Dean Woolley)

“We have always believed in the value of our product, and this deal underlines that. Coupled with welcoming fans back into arenas, we can’t wait to get the 2021/22 Premier Sports Elite League season up and running.”

The channel will broadcast 27 live games in 2021/22, including 23 regular season games, the Challenge Cup Final and the play-off finals weekend, all of whom will bear the name of the new sponsor.

The familiar duo of Aaron Murphy and Paul Adey will provide commentary as fans can look forward to a bonanza of coverage to come in the new season.

Premier Sports will also have a new offer for EIHL fans with new customers getting their first month for just £5 by using the promo code EIHL5 on Sky or the Premier Player.

Richard Webb, COO of Premier Sports commented, “We have been supporting British Ice Hockey in one form or other for the last ten years so are thrilled to be able to build properly on those early foundations with this three-year partnership announcement. 

“It is great that we are in a position to put proper investment into the League and we look forward to showcasing the Premier Sports Elite League weekly on our network.”

Broadcasting team Paul Adey, Chris Ellis and Aaron Murphy are back to cover the new Premier Sports coverage (PHOTO: Chris Ellis)

How to watch on TV in the UK

  • Sky: Premier Sports channel 412 and 429. Sky customers can subscribe from just £14.99 per month on a one month rolling contract, from £12.99 per month on a six month contract (13% off normal monthly price) or £129 annually via the website – Premier Sports customers on Sky will also receive free access to the Premier Player by registering here – 
  • Online (Web, iOS App, Android App): Customers can subscribe to the Premier Player from just £14.99 per month on a one month rolling contract, from £12.99 per month on a six month contract (13% off normal monthly price) or £129 annually via the website. If using App, please set up account first on web browser before downloading the App.
  • Virgin TV customers: Premier Sports channel 551 and 552. You can subscribe for £12.99 per month via the provider with no connection fee or minimum contract. Call 0845 840 7777 or set up viewing via box. (Press Home > Apps and Games > All Apps > TV Upgrades.)

Premier Sports offer paid subscription services. Payments for subscriptions to Premier Sports via Sky or the Premier Player streaming service will automatically recur monthly or annually dependent on your chosen package unless notice is given to cancel. 

This Special Offer Price is for viewers on Sky or the Premier Player Streaming service and is not open to existing subscribers. The auto-recurring price will be at the standard rate. 

Cancellations must be made by phone or email and must include a minimum five days’ notice prior to next bill. 

No cancellations accepted within 48 hours of subscribing. Minimum Subscriptions period is dependant (and matches) your chosen package. Terms and Conditions apply. For full terms and conditions visit

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1 Comment

  1. Renewing with Premier Sports is the LAST thing British ice hockey needs. Subscribing to a crappy pay channel, for around 10% of all domestic games. What a joke.

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