Dundee Stars’ announcement they are increasing their prices part way through the season has caused much debate online.
Stars have cited the limited size of their fanbase, the rise in import levels and a desire to remain competitive in Britain’s top league as the main contributory factors behind the decision.
A quick check around Elite League club websites has revealed the average price of the cheapest adult ticket is now above £16.00, with some charging £19.00 for ‘premium’ seats. At the lower end of the scale some NIHL teams charge over £10.00 per game.
Do fans think these prices represent value for money? Would you pay more to increase your club’s chances of success?
Here’s what some fans said:
@briticehockey In fairness to the Stars, they’ve built a great team for fans. Vicious circle: low crowds = higher ticket costs = low crowds.
— Alistair Thorn (@AlistairThorn) November 11, 2015
@BritIceHockey I think dundee have a cheek to raise prices half way through the season. Blaming extra imports ie extra costs. 1 of 3 — Jock Mackie (@jockmackie6) November 11, 2015
@BritIceHockey every team in the league knew for 3 years the import level would be going up. And extra costs were going to be there 2 of 3
— Jock Mackie (@jockmackie6) November 11, 2015
@BritIceHockey like every team you need to cut your cloth accordingly. Shafting the fans by the looks of it. 3 of 3 — Jock Mackie (@jockmackie6) November 11, 2015
@BritIceHockey if it improves the import quality or game night experience good for them. But could stop some attending. Ie families
— kenny n rose wilson (@rkdwilson) November 11, 2015
@BritIceHockey @dundeeStars what annoys me is the extra £1.50 to print off my own ticket #ripoff
— Gary Urquhart (@UrquhartGary) November 12, 2015
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